He oversees relationships for monetization, ad tech, creative solutions and marketing services. Cognitiv brings custom Deep Learning AI technology to the advertising and marketing landscape offering marketers an industry-leading media buying solution that is both scalable and performant. I think it's good actually seeing some old faces as well. 1535 BroadwayNew York, NY 10036+1 212-398-1900. I can't imagine missing this event in the future!. View the winners here:. The AIQ CX Hub was also selected in the Best Data Technology category. Industry Preview is an intimate and exclusive, one-day conference for senior executives in the data-driven digital media and marketing technology ecosystem focused on what to expect in the coming year. Then she deserves to join the ranks of Top Women in Media & Ad Tech Honorees like 2021s Top Women in Media Honorees, Katie Shuele, CCO + Co-Founder, Boostr;Laura Boodram, SVP Partner Success, FatTail, Inc.;Nikki Gertner, Sr. Nielsen, long the TV ratings giant, is at a crossroads. Snowflakes Bill Stratton will speak to the unique first-party data demands of media and technology businesses. You can access early registration through Season Pass ticket sales now. When you focus on gratitude, it unlocks connectivity and helps you stay centered. Reservations can be made using the Programmatic I/O Reservation Site or by calling the phone numbers below. It is the best investment digital marketing professionals can make in professional growth each year. Learn more at actioniq.com. Since 2008, AdExchanger has engaged readers with award-winning and trendsetting coverage of programmatic advertising and the data-driven marketing technology ecosystem. Prior to 84.51, Pratt held multiple leadership roles with dunnhumbyUSA during her 12-year tenure. Like this article? Brianne FortunaHudson Cutler for ActionIQ[emailprotected]+1-315-404-5756, Cision Distribution 888-776-0942 STRATEGIC EDUCATION FOR DATA-DRIVEN PROFESSIONALS. Total 2022 revenue was $256.4 million, up 13% year over year, the company reported to investors Tuesday. I consume, watch, interpret and await the signs of innovation in Adtech that will inevitably arrive to reflect macro developments taking place in life. Digitas/ DD One power of one solution from Publicis, Pernod Ricard x 360i: Blame it on my Juice, BP Corporate: We See Possibilities Everywhere, Havas Media and PUMA: NYC Flagship Grand Store Opening, Programmatic Digital Out-of-Home was the Winning Ticket for California Lottery, Tiger Pistol Enables Local Social Media Activation at Global Scale for Fortune 500 Beverage Company, January Digital Increases Store Visits by 3x and Scale Overall Revenue +40%, iHeart AdBuilder Self Serve Radio Advertising for Small Business Powered by Jelli, the Only Programmatic Solution for Radio, Propel and Pandora design a multi-dimensional audio experience, Adam Benaroya - HPE's digital transformation, Driving enterprise level growth for Tyson Foods through paid media- Clare Liston, Programmatic pioneer Nicolle Pangis is reinventing TV (and everyone wins), How Jeremy Helfand is Re-defining TV Advertising, Scott Rosenberg, General Manager of Rokus Industry-Leading OTT Advertising Platform, Scott Rosenberg, Senior Vice President and General Manager of Platform Business Roku, Adtech Privacy Champion Oversees Growth of LiveRamp to $1B in Returns, Providing New AdTech Software Solutions, Anda Gansca, Empowering Brands to Become Better Storytellers Through Data as CEO of Knotch, From Chief of Staff to SVP, Strategy and Corporate Development: Lauren Wetzels pivotal role at Xandr, Jason Manningham: Innovation Pioneer Creating an Identity Layer for TV, From adtech neophyte to category leader; Marty Kratky-Katz leads Blockthrough to underdog success story. We are thrilled to see our work recognized for its innovation, especially among a list of so many notable finalists.. Popular Mobile Games You Must Play In 2023, press release distribution service at Newswire.com. Award winners will be announced at the AdExchanger Awards Gala which will take place October 17, 2022 in New York during Programmatic I/O. "Many of the best known names in the media and publishing industry are our customers. Hand sanitizer stations will be available throughout the event. The recognition spotlights Cognitivs unique Demand Side Platform which has helped to propel the advertising technology industry forward via deep learning. https://newsdirect.com/news/cognitiv-named-a-2022-adexchanger-award-finalist-569312036. The team has prioritized growing its product suite, earlier this year launching Cognitiv Curation, which brings cutting edge deep learning technology to a clients DSP of choice via a Dynamic Deal. Search by region or company type. I think, for me, the most exciting part is getting out, talking to people, finding out what those new trends are, riding that wave and really helping to innovate for next year., Programmatic I/O is the forum for the digital advertising space. We must remember that, as women in tech, we are still women in the real world and we can't truly progress without reproductive justice and access to childcare., Senior Vice President/Kroger Precision Marketing, VP, Commercial Operations Disney CreativeWorks and Multicultural & Inclusive Marketing, Head of Global Revenue & Client Solutions, Senior Vice President and Global Head of Marketing, Executive Vice President of Sales & Marketing, Senior Vice President & Publisher, Life Sciences and Healthcare, Vice President of Marketing and Communications, Executive Editor of Garden Gate and Horticulture, Senior Vice President of Global Data Partnerships, Sr. Director, Advanced TV Data & Insights, Senior Director, Technical Consulting and Architecture, Aki Technologies (an Inmar Intelligence company), VP, Head of Advertising Insights & Strategy, Director, Data Science and Research/Kroger Precision Marketing, Global Chief Digital Responsibility & Public Policy Officer, EVP & Global Head of Audience Outcomes Product at Nielsen, Chief Marketing Officer & Chief People Officer, Vice President & GM Marketplace, Digital Turbine | Chief Revenue Officer, Fyber, Chief Strategy Officer & Managing Director, SVP, Corporate Development & Strategic Partnerships, Chief Product Officer & Global Head of Digital, Head of Global Revenue & Client Solutions, Yahoo, Manager, Client Services + Strategy, January Digital, Chief Strategy Officer & Managing Director, MiQ, Global Head of Inclusion and Diversity, MiQ, Vice President of Marketing and Communications, MediaVine, Co-Founder and Chief Brand Officer, MediaVine. Women whove made an extraordinary effort and impact on the careers of their colleagues. Our Customer Experience Hub empowers everyone to be a CX champion by giving business teams the freedom to explore and action on customer data while helping technical teams extend and enhance existing technology investments to manage data governance, costs and performance. For more information about Co-Innovation, download the Co-Innovation Manifesto at co-innovation.com. She leads a growing cross-functional team committed to ensuring Kroger Precision Marketing is more addressable, more actionable and more accountable than other media options. 2021 was a tough year for Nielsen and panel-based measurement in general. Publishers are keenly aware that maximizing revenue is a multi-pronged effort that involves: Improving overall programmatic ad quality in order to attract more premium advertisers Enabling users to report poor, Twitter It's a collection of powerful and fully configurable modular solutions that gives all enterprise teams direct but controlled self-service access to customer data to create audiences and orchestrate customer experiences at scale. You'll only need to do this the first time you sign into the new AdMonsters.com website. NEW YORK and ST. PETERSBURG, Fla., Oct. 31, 2022 /PRNewswire/ -- Catalina, a leader in shopper intelligence, and Cadent, the largest independent platform for advanced TV advertising, have jointly. Spend two impactful days with us and walk away with a year's worth of exclusive intel, insights, and strategies to take your digital marketing initiatives to new heights. What news they read. SAVE THE DATE! Editors whose content from the brand perspective has increased or driven brand engagement. Claravine receives this honor for its work in. Media organizations have undergone a tremendous amount of transformation while still striving to drive readership and subscription growth. If you have any questions or inquiries about the 2023 Industry Preview, please contact Emily Rocca at [emailprotected], 2022 Access Intelligence, LLC All Right Reserved. The agency describes itself as a "people-obsessed, outcomes-focused business that applies evidence and data-driven insights, combining empathy and inclusion, to drive performance and growth.". Get notified for all upcoming AdExchanger Awards and Events. The AIQ CX Hub comprises four modular solutions customer data platform (CDP), Audience Center, Journey Management and Real-Time CX designed to help brands give business teams the freedom to explore and action on customer data, while helping technical teams extend and enhance existing technology investments to manage data governance, costs and performance. Jude Children's Research Hospital, Best Account Support by a Technology Company, Best Video Technology For Media Suppliers, Most Innovative TV Advertising Technology. Rushkoff will lay out what it means to be team human in his inimitable, unapologetic style. Clinchs AI powered platform helped deliver the most relevant ad experiences while driving brand loyalty and branding. SAVE THE DATE!Programmatic I/O New York 2023September 26-27Hilton Midtown, New York, NY. Email Emily Rocca at [emailprotected]. Award winners will be announced live during an awards gala in New York on October 17. Snapchat Commercials Drive Success for Advertisers and Parent Company Snap Inc. Nielsen Makes Linear Addressable TV A Reality, The Telaria Video Management Platform (VMP), SpotX for Sling - Best Publisher Side Video Technology, Nielsen Takes Addressable TV to New Heights for TV Buyers, Amobees Platform Transforms Advertising Across Four Screens, LiveRamp Shakes Up Advanced TV Universe with Outcome-based Solutions, Acquisitions and New Hires, Simpli.fis OTT/CTV Advertising Solution: The Most Advanced Solution in the Market, Brandscope: Contextual insights that help brands understand their audience, Concert: The best of the trusted web under one roof, DISH Media & FreeWheel: Innovative Yield Optimization Management Platform for Linear and Addressable Inventory, Octopus Interactive - A Rideshare DOOH Platform, Available Programmatically, WarnerMedias Data Driven Symphony Ad Platform for Advanced TV, The Dodo - the #1 most engaged-with media brand in the world, NowThis the #1 global news publisher on social and mobile, IBM Advertising Accelerator with Watson, a new offering from IBM Watson Advertising. NEW YORK, Sept. 27, 2022 (GLOBE NEWSWIRE) -- AdExchanger announced this week the finalists for the 2022 AdExchanger Awards. We will provide a mask for any attendee who wants one. "Facebook acts like a small child who falls in love with a new Lego set but then grows bored. Groups of 3 or more will receive 10% off the total registration fee. Subscribe 2022 Access Intelligence, LLC. Break bread and catch up on the day with other attendees at our networking lunch. This year, the awards program honored 130+ leaders who have made a lasting impact on their brands, organizations and markets. from 8 AM - 9 PM ET. At this time, while vaccination against Covid-19 is strongly recommended, proof of vaccination is not required. To learn more about Cognitiv, please visit cognitiv.ai. New York, NY | October 12, 2022 09:00 AM Eastern Daylight Time Cognitiv, the leading custom AI media buying solution , has been named a finalist in the 2022 AdExchanger Awards.The award program, which recognizes and celebrates excellence in digital marketing and advertising, has selected Cognitiv's unique Demand Side Platform technology as a contender for this year's award in the "Best . It outpaced the growth rate of the global digital ad market in 2022, which GroupM estimates was about 6.5%. Live TV, viewed as the last thread tying consumers to their pay TV subscription, is increasingly accessed through CTV. Login or Create an Account AdExchanger Awards 2022 Create a New Account Email Address First Name Last Name Company Name Job Title Primary Address Street Address Line 2 City Country State / Province Zip / Postal Code Website Phone # Required in the event we need to contact you regarding your account or submission (s). AIQ Recognized in Best Data Strategy by a Marketer for work with News Corp and in Best Data Technology categories. Thank you for enabling and fully supporting me to make real change! Cognitiv, the leading custom AI media buying solution , has been named a finalist in the 2022 AdExchanger Awards. This content was issued through the press release distribution service at Newswire.com. Data-driven marketers and executives at brands, marketing agencies, publishers, and technology companies looking to get ahead. The AdExchanger . We encourage you to make your reservation soon as hotel rooms will sell out. We examine how retail and ecommerce have converged with digital marketing, and where brands and retailers are focused for the year ahead. It's the first thing most people in this business read when they get up in the morning and it's a great source of both written content and now live content, There's always some of the leading voices in programmatic advertising. POPSUGAR - the #1 most engaged-with Womens Lifestyle site in the U.S. Havas North America Villages Creative + Media, GroupeConnect, a bespoke agency for Bank of America, AdProfs industry newsletter: This Week In Ad Tech, Building a privacy-first global programmatic offering for the future, Goodway Group Anytime Fitness New Membership Campaign, Infiniti uses audience approach in Advanced TV to generate brand lift, Parodontax Digital Media Execution Bleeding Gums are NOT normal, The Publicis Media Platform by Precision: An End-to-End Resource Enabling & Optimizing Programmatic, Bringing a Massive Global Fashion Brand Portfolio In-House, The World's Most-Experienced Programmatic Consulting Firm, MediaLink: Architecting the Next Generation of Precision Marketing, Wyborcza.pl Programmatic Monetization Strategy, Using First Party Data To Make Google Do It, A Random Walk Down Madison Ave: Combining network & time-series analysis to identify short and long-term marketing response, DELVE Increases UNICEF USA New Donor Volume With Donor Segmentation Strategy in Google Cloud Platform, Driving More, Cheaper In-Store Visits Using Automation & Ad Format Diversification, Marzetti Veggie Dips: Scoring a Spot on the Big Game Party Table, Achieving Individual-Level Bidding in Retargeting Thanks to Predictive Visitor Scoring, Dynamic Media Activation with TRGR by Digitas, Powering Sales for Transamerica by Creating A Hub for Marketing Data, Bayer: Driving Performance with an In-House Strategy, Disney Parks, Experiences, and Products Trading Desk, Sprints In-Housing Success: Driving Exponential Omni-Channel Sales Growth, Uber Bidder 2.0 - Scaling globally through ML based targeting/bidding, Nestl launches new model to boost accountability and effectiveness in online ads, Kimberly-Clark Trading Desk: Running Towards Disruption in Digital Marketing, Kelloggs Pringles, Innovid and CBS Interactive: Sad Device Interactive Connected TV Ad, Hewlett Packard Enterprise: "Yellow brick" TV everywhere campaign, NinthDecimal, Xandr/WarnerMedia, Outback - Data Driven Linear TV Strategy Drives Incremental Store Visits, Performance Shoe Brand Gains 7% Brand Lift in New Market with Data-Targeted CTV, Precision Discovery Journey Publicis Media Precisions Programmatic Training Suite, Certifiably the Best Education Program in Programmatic Advertising, Jellyfish Helps Rackspace Deliver The Best Educational Tool Or Program, Pernod Ricard, 360i and Captify changed consumer perceptions that Malibu Rum is only for warm weather, Using Innovation To Help Consumers Make Google Do It, HSBC: Building Savings for a Rainy Day or a Lifetime. Celebrating the Future of Advertising and Marketing. In the current state of measurement, there's what we have today, and what will be missing come tomorrow. Commerce and digital marketing have converged, powered by consumer adoption of online shopping, as well as by retailers pushing more data and marketing to the web. Cadent-Catalina Partnership Wins AdExchanger Award for Best Data-Driven TV Campaign for Applegate Oct 31, 2022 (PRNewswire via COMTEX) -- PR Newswire NEW YORK and ST. PETERSBURG, Fla., Oct.. Gather with fellow Industry Preview attendees for our networking reception. Dynamics that evolve in society, be it economic, political, social or technological, eventually findtheir reflection in Adtech. For more information, please visit www.bounteous.com. The Marketing Technology ecosystem is undergoing unprecedented transformation. In this session, Magnite will unveil new consumer research around how CTV viewers watch live programming, including live sports, with actionable takeaways for media owners and advertisers looking to more effectively engage in this arena. Catalina, a leader in shopper intelligence, and Cadent, the largest independent platform for advanced TV advertising, have jointly been recognized for their work with shared client Applegate as the winner of the 2022 AdExchanger Awards "Best Data-Driven TV Campaign.". She also writes and speaks about AR, blockchain, and diversity in tech, media and marketing. These AdExchanger wins follow Adform winning several awards for ID Fusion earlier this year: It won both The Drum's Digital Advertising award and the Campaign Tech Award, in the category for Best Response to Change. Programmatic I/O New York 2023 September 26-27 Hilton Midtown, New York, NY General Registration will open soon. If you like zingers, you'll like this fast-paced fireside with Ovide, in which she'll share her sharp-witted views on Facebook's follies, the Metaverse and why, despite Facebook's name change to Meta, she's sticking with "Facebook.". The AdExchanger Awards program is focused on celebrating excellence in digital marketing and advertising. Pratt holds a Bachelor of Arts in Economics from Denison University. Cognitivs product suite, aiming to create more impactful and cost effective campaigns at scale, include Cognitiv Performance, Cognitiv Incrementality, and Cognitiv Curation. Recent years have seen a revolution of media, commerce and first-party data. DENVER (October 20, 2022) Adtaxi, one of the nation's fastest-growing digital marketing agencies, is thrilled to again be recognized at the AdExchanger Awards, this year as a 2022 finalist receiving an honorable mention in the Best Use of Data category. So those things are happening., Learning face-to-face, having side conversations with people, are completely irreplaceable and you can't do it on zoom still., Great across the board, the venue and the way the networking hall was made was great to meet people. AdExchanger and AdMonsters have come together to evolve theannual Top Women in Media Awards into the Top Women in Media and Ad Tech Awards torecognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technologycommunity. Come for insightful presentations, informative panels, in-depth workshops and invaluable networking with PROGRAMMATIC LEADERS. Ad tech companies are going public left and right. As Senior Vice President of Kroger Precision Marketing, Cara Pratt is a passionate disruptor in the media advertising industry. In turn, legislators and regulators are adapting models for consumer privacy, antitrust definitions and the economics of news and media. Marketing Technology News: MarTech Interview With Nick Ford, CMO at Mendix View the list of winners and finalists here. As an industry, weve spent years collecting data on consumers and their habits as a way to understand how best to advertise to them. Heres a sample of the top mind issues that attendees will get the latest insights on: Congratulations to the 2022 AdExchanger Award winners and finalists. Join this conversation between Sara Fischer and Kat Downs Mulder to learn how The Post is pioneering a hybrid news-engineering product structure to drive business goals. Congratulations to the 2021 AdExchanger Awards winners. The AdExchanger awards program celebrates excellence in digital marketing and advertising. By PR Newswire On Nov 1, 2022. The Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community. New York, NY --News Direct-- Cognitiv. The Power of the Hashed Email: Mano Pillai, Chief Product Officer, LiveIntent on the Future of Privacy, Targeted to Your Wrist: Smart-Watch Advertising, Best Practices for Ensuring High-Quality Inventory & Ads, The Neglected Demographic: Multicultural Ad Spend.
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